With the amount of choices we make in a day we often feel that we are completely in control of our lives. We choose what we wear, eat, and if we are going to work hard or be lazy each day. In the TED Talk, ’Are we in control of our decisions?’ Dan Ariely argues that we don’t actually make as many decisions as we think. This is known as “decision illusion” and while it may just seem like a crazy theory, that a paranoid man has created because he is scared that everyone is trying to control him, but it is a very true.
“Not knowing our preferences that well leaves the choices to help us decide.” Ariely did a study in which he narrowed down which two choices were the most popular, and took out the least popular choices. The interesting thing that happened when the middle choices were taken out the most popular became the second most popular, and vice versa. The middle choices really do help us make up our mind, so when we are facing a problem that is either flight or fight, sink or swim, many people have difficulty making decisions. This difficulty is often what causes people to have errors or have a tragedy fall upon them.